The spectacular TV commercial shows the luxury sports car driving through the historical centre of Venice. Driving past magnificent palazzi and underneath the Rialto bridge, the new BMW 8 Series makes its way along the Canal Grande – a route never before covered by an automobile.
In order to enable the shoot to take place, the Venice authorities – for the first time in the city’s history – issued the BMW Group with a permit to set up a pontoon structure that would allow the new BMW 8 Series Coupe to drive past the world-famous backdrop of the city’s historical centre, where gondolas, vaporetti and small motorboats have been the sole means of transportation for centuries.The film, directed by Daniel Wolfe, will be shown in versions lasting 15, 30 and 45 second.
Source: BMW
